Introducing "Watch Me Shine," our Virgin Active Summer Campaign 2023/24.
In partnership with OKALPHA's 3D animation team, we've crafted an innovative campaign logo lock-up, complete with captivating closing animations and icons. This digital-focused brand campaign targets females aged 20 to 45 (with a secondary focus on males aged 30 to 45) during its two dynamic phases from October 2023 to March 2024. "Watch Me Shine" inspires self-investment and celebrates personal achievement, embodying the essence of summer.