As a Creative Director with over 20 years of experience in the industry, I have a passion for design and technology and a deep understanding of the creative process. My background in ad agencies has given me a unique perspective on projects, and I have extensive experience working on both digital and traditional projects for major brands such as Sanlam, Vodacom, Montblanc, BMW, and Distell. I am passionate about branding, design systems, and typography, and I am comfortable leading teams and engaging with clients to deliver the best possible results. In my previous role as Creative Director at Deloitte Digital South Africa, I spent 6 years working in the Customer & Marketing team, where we solved complex business problems through creativity and data.
Currently, I am leading Virgin Active's in-house creative team and spearheading integrated advertising campaigns across all channels. I am also overseeing the creative direction of our new global app, website and spatial designs, and working with my creative piers in Australia, Singapore, Thailand, and the United Kingdom with the goal of aligning all  our creative campaigns and product offerings.
Virgin Active is a globally recognised exercise brand with over 230 clubs in 8 countries and more than 1.2 million members.
Make awesome stuff and be nice.


As the Co-founder of Wulfchiptegnik™, I am proud to lead South Africa's premier automotive tuning company. Since 2008, we have been specializing in performance software and hardware, gaining recognition from respected publications such as Car Magazine, MensHealth, GQ, KykNet, and GRIP - Das Motormagazin, Germany.
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