As Creative Director at Virgin Active SA, I led the creative development of our new global mobile app, crafted by the talented team at Future Platforms. Our journey began almost 2 years ago when we joined forces with Virgin Active UK to shape their digital product vision. Navigating the dynamic landscape of gyms, both physical and online, presented us with challenges. We aimed to understand our members' evolving needs and create an innovative digital experience that sets us apart. This collaboration expanded with Virgin Active Global, allowing us to build a premium digital membership experience and rewards program for our worldwide member base. Operating in 8 countries and serving nearly 1 million members, our partnership with Future Platforms has delivered an exceptional user experience. We take immense pride in launching our new app and eagerly anticipate its reception and future possibilities.