We created a digital campaign to promote Satrix as a savings solution and grow a savings culture. Using exercise as a metaphor, we developed a landing page with an interactive sports watch to show how an investor's money could grow over time if they started saving or investing immediately. We drove traffic to the page through various channels, including search engine marketing, online banners, emailers, and a re-marketing campaign. To engage users and increase banner click-through rate, we offered a reward for participation. Our re-marketing campaign segmented users based on their level of interest. The campaign, supported by traditional marketing efforts, successfully attracted new and existing investors and generated over 3,200 individual investments.
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