The campaign was developed to tactically target online users near the moment of purchasing products (e.g. electronics) that compete in terms of spend through the disruption of behaviour. The users were motivated to save rather then spend on the not so needed luxuries. This was accomplished by illustrating the growth in value of the amount they were about to spend over a set period should it have been invested in a unit trust fund. The graph enabled the user to change the invested (or otherwise spent) amount. We targeted 3 product verticals that were highlighted as areas that enjoyed a high level of online research and/or spend, i.e. bicycles, motor vehicles, electronics and accessories. The campaign was highly successful; especially in terms of the value of the traffic it generated which caused a significant spike in the number of users that accessed the unit trust online investment tool.