Sanlam Investments In my Lifetime Campaign
The campaign targeted potential direct investors (as opposed to financial advisors) by inviting them to post their hopes and dreams and making them realise that they’re achievable through a financial savings calculator. By integrating with Facebook, the users could visualise other participants with similar dreams and view whether they’ve actually taken action (i.e. accessed the savings calculator) to achieve their goal. The campaign had over 8,500 dreams shared and thereby sparked a strong interest to invest.